Sabor Inc Case Analysis Study Example | Topics and Well Written Essays - 750 words

Sabor Inc Analysis - Case Study Example The standardization strategy also aimed to increase inventory turnover 20 times of the present rates. According to the company’s management, standardization will help increase sales and help prevent stock-outs. In addition, the company believed that standardization of its products would provide opportunities for lowering the company’s products thereby making the company gain a competitive edge over its rivals. Sabor Inc. had, for many years, sold air humidification and filtration units alongside its heating and cooling units. Air filtration units accounted for 7% of the total company sales. However, the manufacture of Marconil significantly increased the sales of the air filtration units as a percentage of the total sales. The Marconil was a new high-tech, thin, system of filtering small particles from the air. Sabor Inc. air filtration units became very popular due to the high number of people suffering from asthma and allergic reactions. Marconil was cheaper compared to electronic cleaning methods. Marconil cleaning system was popular due to its ability to kill airborne bacteria when used with ultraviolet light units. The Marconil filtration system led to increased sales of the Sabor Inc. air filtration system. Since the launch of the Marconi air cleaning system three years ago, the company has experienced impressive sales records. The sales have often exceeded the sales forecasts by the company’s marketing department. In the first year of its launch, the marketing department projected Marconi sales at $1million but the actual sales stood at $11 million. In the second and third years,the actual sales were $29 million and $ 72 million far beyond the sales forecasts of $15 and $40 million respectively. However, the marketing department predicts that sales growth will level off for the next three years. A. The company can contract Marconi air

Entrepreneurship and Enterprise Creation Essay Example | Topics and Well Written Essays - 2500 words

Entrepreneurship and Enterprise Creation - Essay Example This essay will critical evaluate the entrepreneur and enterprise activities to demonstrate a thorough and practical understanding of the entrepreneurial process. Lacey, born in 1968 in London, had a passion for business from a young age. At an early age, Lacey had a dream to run a business and help companies in all industries to recruit the best personnel required (Phillips and Gully, 2012). Before entrepreneurship, Lacey worked as a business develop manager in Techpartners International Company and INS for five years, and as a sales account manager in Sysdeco UK Limited for five years (Lacey, 2015). With a wealth of experience in IT sales and networking, Lacey can handle almost any challenge posed by the sales and recruitment sectors. Like all businesspeople, Lacey has experienced the ups and downs of entrepreneurship and understands the demands of entrepreneurship. Fortunately, Lacey has very understanding parents who saw such actions as part of an education and did not interfere with the expression of ideas. Together with the business partner, Darren Rosenfeld, the ambitious men started Next Ventures from 2001 and have overcome many chall enges to make it success today (Hemingway, 2013). Lacey’s story is an example of what most entrepreneurs go through when starting entrepreneurship. There are many decisions to make, which are also accompanied by a degree of uncertainty that puts most businesspeople in a dilemma. Some of the main challenges Lacey faced included branding and marketing, delegation, and health and safety (Horn, 2013). Marketing was especially challenging because it was very difficult to convince individuals and organisations that it was worth a try (Solberg, 2013). Based on own experience, Lacey recommends that prospective entrepreneurs join hands with other like-minded individuals to actualise goals and objectives. One can even engage in entrepreneurship as a part-time venture instead of putting all efforts into one business. People